How Much Does Embedded Analytics Cost in 2024?
Embedded analytics brings advanced data analysis and visualization directly into software applications, elevating their native functionality. This allows users to conduct intricate data analysis seamlessly within the app, an essential feature for SaaS solutions aiming to offer a holistic user experience. Its applications, such as user behavior tracking and personalized customer interactions, are tailored to the demands of software companies eager to provide superior in-app analytics.
When it comes to embedded analytics, pricing models can vary significantly based on the provider and the scale of deployment. Understanding these models is crucial for selecting the right solution for your organization. Here are some common pricing models:
Selecting the right pricing model involves assessing your organization’s needs and budget. Some providers offer flexible pricing models that can be customized to meet specific requirements, ensuring you get the best value for your investment in embedded analytics.
Embedded Dashboards
Dashboards are the cornerstone of embedded analytics, offering stakeholders a visual and intuitive overview of complex data. They are dynamic, with real-time updates for up-to-the-minute information. Certain dashboards offer the ability for end-users to customize their own. Businesses can adapt them to various needs, including layout, data sets, and visualization types. Such versatility makes them ideal for diverse applications like sales tracking and analyzing customer behavior.
Report Builders
Report builders can be invaluable tools for creating and customizing detailed reports that capture a moment in time. It’s designed for ease of use, allowing users of all skill levels to effortlessly compile and arrange data. This feature enables the focus on pertinent business metrics through user-friendly interfaces and intuitive controls like drag-and-drop. Reports can range from simple data summaries to in-depth analyses, catering to diverse business requirements. Additionally, automation features streamline the reporting process, saving time and ensuring consistent data monitoring.
Generative AI for Self-Service
Generative AI in embedded analytics provides the ability for users to conduct self-service data analysis. AI simplifies the creation of custom reports and insights by generating complex data based on non-technical user prompts. It automates data processing and identifies patterns, reducing reliance on specialized personnel. Users can interact using natural language, making the system more intuitive. Beyond simplifying data analysis, generative AI provides predictive insights, enhancing decision-making with timely and relevant information tailored to specific queries.
Power BI and Related Products
Power BI offers robust integration capabilities with Azure and Microsoft 365, making it an excellent choice for embedding analytics into applications. Organizations can leverage Power BI to provide customer-facing dashboards and analytics efficiently, thanks to its ease of deployment and customization options. Power BI Embedded is tailored for Independent Software Vendors (ISVs) looking to integrate powerful analytics and visualizations directly into their applications, enhancing user experience with interactive dashboards and reports. Power BI Premium is designed for enterprises seeking advanced analytics capabilities and comprehensive BI solutions, including data management and deployment at scale, with a flexible pricing structure. Power BI Pro, a per-user subscription service, is essential for organizations needing individual user access to analytics and dashboard capabilities, and it is necessary for embedding solutions, offering both user-based and usage-based pricing models.
Customization and self-service analytics are pivotal in maximizing the value of embedded analytics solutions. Customization allows organizations to tailor the analytics solution to their specific needs, ensuring it aligns perfectly with their business processes. Self-service analytics empowers users to access and analyze data independently, reducing reliance on IT departments and speeding up decision-making.
Key features of customization and self-service analytics include:
By leveraging these features, organizations can enhance their data analysis capabilities, making it easier for users to generate insights and drive informed decision-making.
When selecting an embedded analytics solution, it’s essential to consider the implementation and integration costs, as these can significantly impact the total cost of ownership. These costs typically include:
Considering these costs upfront helps in budgeting and ensures that there are no surprises down the line. A thorough evaluation of these costs will provide a clearer picture of the total investment required for an embedded analytics solution.
Renowned for its advanced analytics capabilities, Looker empowers users with deep data exploration and insight discovery. Acquired by Google in 2020, it integrates with Google's suite of products. Its unique LookML language elevates data modeling, making it a powerful tool for complex analyses.
Capabilities:
Pricing:
Looker's pricing structure for embedded analytics begins at approximately $120,000 per year. They have discontinued offering a free trial and generally don't advertise their pricing details publicly, although individuals have reported negotiating lower prices based on company volume. Their pricing scales based on individual viewers. This higher per-user price can be a deterrent for embedded analytics, especially since embedded analytics typically require widespread user access to data. Looker also outsources its support so basic support and setup is not included in their pricing, relying on outside consultants and agencies that can dramatically increase the startup and ongoing cost for Looker.
GoodData is designed for large-scale data reporting and analytics needs. Its comprehensive suite of analytics tools, combined with a user-friendly interface, makes it ideal for a broad spectrum of BI applications.
Capabilities:
Pricing:
GoodData offers a distinct pricing structure for internal and embedded analytics. For internal analytics, the startup plan is reasonably priced at $360 per-user per year, with a platform fee of $1,500 per year. They offer a 30-day free trial to try their platform. However, for their embedded analytics features, to provide high-quality analytics to your customers, the cost is significantly higher at $18,000 per year ($1,500 per month) for their base platform fee plus additional costs for each workspace or customer that you serve. To get access to data source managers, an important consideration for embedded analytics, companies must upgrade to a more expensive bespoke Enterprise plan.
The oldest of the business intelligence solutions, Tableau is well known for its complex visualization capabilities. Its strengths are in creating impactful data visualizations and its wide-ranging connectivity options.
Capabilities:
Pricing:
Tableau's general pricing structure for server licensing is tiered, offering three user types: Creator ($840 per year), Explorer ($420 per year), and Viewer ($144 per year). Each tier caters to different user needs, with Creators having the most comprehensive access and capabilities, followed by Explorers and Viewers with more limited functionalities.
For embedded analytics, Tableau provides two licensing options, tailored for external use cases, like integrating with customer-facing applications. The Named User license offers discounted rates for Explorer at $315 per year and Viewer at $108 per year. This pricing is contingent on embedding dashboards for a company's external customers and scales upwards with the usage of the product. Alternatively, the Core based license, priced at $72,000 per 8 cores per year, is designed for scenarios with variable user numbers and concurrency rates, focusing on server capacity rather than individual users. This license allows businesses increased flexibility at a much higher cost.
Distinguished for its customization and white-label solutions, Explo seamlessly integrates into existing systems, maintaining brand consistency. Its user-friendly, embeddable analytics solutions are designed for diverse business environments and industry needs.
Capabilities:
Pricing:
Explo's pricing for its embedded analytics solution is structured to offer value at different scales of use. Uniquely, Explo's “Launch Tier” offers a forever free plan with unlimited internal dashboard use and access to a dashboard builder without any cost, providing a risk-free way for companies to begin their journey analytics.
The next tier, the Growth plan, costs $8,350 per year ($695 per month) and is their entry point to embedded analytics. For more advanced needs, the Pro plan is $23,940 per year ($1,995 per month) and includes unlimited data schemas, white-labeled dashboards, and additional tools like a report builder and email add-ons. With a no-risk starting price and plans that scale for your business's needs, Explo is the best end-to-end embedded analytics solution.
Evaluating the ROI and value-for-money of an embedded analytics solution involves considering several key factors:
By considering these factors, organizations can assess the true value of their investment in embedded analytics and make informed decisions that align with their strategic goals.
The future of embedded analytics pricing is likely to be influenced by several emerging trends:
By staying informed about these trends, organizations can prepare for the future of embedded analytics pricing and make strategic decisions that ensure they get the best value from their investment.
In 2024, embedded analytics solutions present a broad variety of pricing, influenced by the provider, the scale of deployment, and feature sets. In selecting the right solution, companies need to weigh aspects such as implementation ease, customization options, and white-labeling potential. Among the many strong options, Explo should be under consideration given its balance of functionality, user-friendliness, and cost-effectiveness. For businesses looking to enhance their SaaS solutions with powerful analytics, exploring Explo's offerings could be a valuable step in their decision-making process.
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