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In the rapidly evolving digital landscape, product teams are increasingly relying on third-party solutions to bring new capabilities to their SaaS solution. Nash, a SaaS company serving tens of thousands of stores, is at the forefront of leveraging data analytics to optimize routing, dispatch decisions, and provide valuable insights to its customers. This case study explores Nash's decision to integrate Explo's embedded analytics solution to address its data-sharing needs, enhance customer engagement, and streamline their product roadmap.
Nash's commitment to data-driven strategies for routing, dispatch decisions, and self-serve highlighted a crucial need: providing their end-users with immediate, comprehensible, and actionable insights. The challenge was not just about accessing data but making it flexible, quick, and user-friendly for their diverse customer base.
Nash’s product team chose against developing their customer-facing analytics capabilities in-house due to the lengthy development time and high maintenance costs. Opting for an embedded analytics solution would allow their product team to focus on other roadmap priorities without compromising the need for quality analytics and reporting capabilities.
Nash’s product team evaluated multiple embedded analytics solutions, the top considerations were; extensibility of the visualization, speed of integration, high configurability with low code, and the ability to customize by customer.
Explo was chosen after Nash’s product team had tested several solutions, ultimately giving Explo the highest marks for its embedding functionality, seamless connection with Snowflake, dashboard customizability, and cost-effectiveness.
To begin, Nash deployed three foundational dashboard types with Explo:
1. Customer/Merchant-facing dashboard to help end-users quickly understand business health and key performance metrics.
2. Fleet-facing dashboard enabling end-users to monitor fleet performance in real-time.
3. Demo dashboard used by Nash’s sales team to showcase the platform’s analytics capabilities for prospective clients.
With Explo’s extensive design controls and white-label capabilities, these foundational dashboards looked native to Nash’s product. Further, Nash’s customers are able to customize these dashboards or build their own to meet their specific reporting needs.
"The success of our initial deployment with the Explo team was a testament to their efficiency and foresight. They were incredibly responsive and always one step ahead in addressing our needs. This partnership not only facilitated a smooth deployment of our dashboards but also ensured that we at Nash could fully leverage Explo's advanced analytics capabilities to their utmost potential," said Jerry Shen, Head of Data at Nash.
Nash's selection of Snowflake was driven by its scalable foundation and ability to handle vast volumes of data efficiently. This choice was further validated by Snowflake's high extensibility, allowing Nash to easily connect and extend its data infrastructure with a variety of tools and applications within Snowflake's rich ecosystem; Explo being one of those integrations.
This seamless integration between Explo and Snowflake means that Nash can leverage Snowflake's robust data processing capabilities to ensure that the data feeding into Nash’s Explo-powered dashboards are always up-to-date, allowing for real-time analytics and reporting. The combination of Explo's user-friendly analytics interfaces and Snowflake's powerful back-end data processing provides Nash's end-users with an unparalleled ability to access, analyze, and act on their data in real time.
Moreover, the sensible pricing model of Snowflake ensures that Nash can scale its data warehousing operations efficiently, without incurring prohibitive costs. This aspect was crucial for maintaining the overall cost-effectiveness of Nash's analytics offering. The successful deployment of these technologies exemplifies how the partnership between Explo and Snowflake can empower product teams to deliver a comprehensive and highly efficient analytics offering to their end-customers.
The introduction of Explo's dashboards was met with positive feedback from Nash's customers. Some have even developed standard procedures based on the analytics provided by these dashboards. This has not only enhanced customer engagement but also served as a testbed for new visualizations that could be integrated into Nash's core product offerings.
The adoption of Explo's solution resulted in significant time and resource savings for Nash, eliminating months of development time. Additionally, the ability to quickly create and deploy dashboards in hours significantly reduced the time to market for new insights and analytics offerings.
By focusing on empowering their customers with real-time insights, Nash has not only enhanced its value proposition but also paved the way for a more data-informed ecosystem for its end-users.
“Choosing Explo as our embedded analytics partner has been a game-changer for Nash. The time and cost savings we've realized, alongside the overwhelmingly positive feedback from our customers, truly highlight the impact of Explo's solution on our analytics and customer experience strategies. For any product teams seeking to deliver analytics without the burden of in-house development, I couldn't recommend Explo more highly," remarked Jerry Shen, Head of Data at Nash.
Creating dashboards and reports for your customer has never been easier. Find out how Explo can work for your team.
